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Toyota continues to dominate the U.S. automotive market, with 2025 sales figures showing a strong preference for their SUVs and hybrids.
Based on the full-year 2025 sales data, here are the top 5 best-selling Toyota models in the USA:
1. Toyota RAV4
- 2025 Sales: 479,288 units
- Status: The RAV4 remains Toyota’s undisputed king and the best-selling SUV in America. Its massive success is driven by its versatility and the high demand for its Hybrid and Prime (Plug-in Hybrid) variants.
2. Toyota Camry
- 2025 Sales: 316,185 units
- Status: Despite the market shift toward SUVs, the Camry holds its title as the best-selling passenger car in the U.S. The 2025 model year transitioned the Camry to an all-hybrid lineup, which has resonated well with buyers looking for fuel efficiency.
3. Toyota Tacoma
- 2025 Sales: 274,638 units
- Status: This is the best-selling mid-size pickup in the country. After a full redesign for the 2024/2025 model years, sales surged by over 42% in 2025 as inventory levels stabilized and new powertrain options became available.
4. Toyota Corolla
- 2025 Sales: 248,088 units
- Status: A staple for budget-conscious buyers, the Corolla saw a healthy 6.5% growth in 2025. It remains a top choice for those seeking reliability in a compact footprint, especially with the Corolla Hybrid offering over 50 MPG.
5. Toyota Grand Highlander
- 2025 Sales: 136,801 units
- Status: This is the newest heavy hitter in the lineup. It effectively replaced the standard Highlander as the preferred choice for large families, seeing a 90% increase in year-over-year sales as it became more widely available in dealerships.
Summary Table: 2025 U.S. Sales
| Model | 2025 Sales Volume | Primary Segment |
| RAV4 | 479,288 | Compact SUV |
| Camry | 316,185 | Mid-Size Sedan |
| Tacoma | 274,638 | Mid-Size Pickup |
| Corolla | 248,088 | Compact Car |
| Grand Highlander | 136,801 | Three-Row SUV |
Disclaimer
General Information Only: The information provided in this post regarding the “Top 5 Best-Selling Toyota Models in the USA” is for informational and educational purposes only. While we strive to provide the most accurate and up-to-date data available as of March 2026, automotive sales figures are subject to frequent updates and audits by manufacturers and third-party industry analysts.